Ready to unlock your inner lipstick alchemist? If you’re the kind of beauty lover who’s always hunting for the perfect shade, tired of wasting money (and plastic) on pre-made colors that never quite hit the mark—we see you. With bold lips trending harder than ever on TikTok and clean beauty going mainstream, there’s never been a better time to ditch the old-school tubes and create your own lip magic.
Enter: LipsKit, the viral DIY lipstick maker from GoPlay Cosmetics that’s helping beauty-savvy women across the U.S. blend their own custom lip shades—from bold reds to everyday nudes—all in a clean, cruelty-free, plastic-neutral way.
In this blog, we’re walking you through the ultimate LipsKit routine—a step-by-step guide to help you master your lip look, experiment fearlessly, and build a lipstick wardrobe that actually works for your skin tone, your vibe, and your values.
Whether you’re a seasoned beauty junkie or a conscious newbie looking to cut down on waste without compromising on color, this one’s for you.
Let’s mix it up. 💋
Step 1 : Prep the LipsKit bullets
Before you start using the kit, make sure you prime the LipsKit bullets to get them ready for smooth and consistent dispensing.
Here’s how you can go about it:
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Pump each bullet individually a few times until you feel that the liquid starts to dispense.
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For easier priming, warm the bullets slightly using a hair dryer.
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Tap them gently on a flat surface to release any air bubbles, and pump again.
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Once primed, insert each bullet back into its slot in the LIPSKIT.
Step 2 : Find Your Perfect Lipstick Shade
This is where the magic starts. You can either:
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Use the blend chart stored in the LIPSKIT and pick from 20 gorgeous starter shades, or
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Use the color picker found in the Goplay app to get a ‘recipe’ of your choice of color.
Here are a few trendy recommendations for 2025, with their custom LIPSKIT recipes.
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Peachy tones offer a vibrant, youthful glow that mimics the warmth of a sun-kissed day. Perfect for spring and summer, these shades add instant radiance. To achieve this look, mix 1 pump of red, 3 pumps of yellow, and 3 pumps of white.
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Classic red mattes are timeless, bold, and brimming with confidence.These red lips instantly elevate any outfit! A mix of 4 pumps red and 1 pump black creates a deep, true red that complements every look.
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Plums and deep jams make a bold statement and are ideal for fall or date nights.Blend 3 pumps red, 1 pump blue, and 1 pump black for that velvety, berry-toned finish that’s both elegant and edgy.
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Metallics give a high-shine finish and futuristic vibe! They are perfect for parties, concerts, or whenever you're in the mood to sparkle and stand out. Start with a base of 3 pumps red, 1 pump blue, and 0.5 pump black for depth, then choose your shimmer: 1 scoop of platinum shimmer for a cool-toned, space-age silver, or bronze shimmer for a golden, sunlit glow.
Need help choosing your perfect shade? Take our in-house Quiz to discover your ideal colour style in seconds!
Step 3 : Create your desired shade
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Attach a clean pot to your LIPSKIT.
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Choose a recipe—whether from the recipe chart or app—and pump in the drops. (Ex: 🔴2 + 🟡1 + Moisture Drops)
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Unscrew the pot, and use the built-in lip brush cap to mix the dispensed colours.You can also customize the texture—go from matte to moisturising. Every color you create is uniquely tailored to your skin tone.
Step 4 : How to apply
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Line your lips for definition.
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The reusable pots come with a built-in lip brush. Use the lip brush (or any applicator you like) to fill in your lips with the prepared color.
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If required, clean up the edges with a touch of concealer
Pro tip : Our pigments are eye and cheek-safe, so go ahead—dab it on your lids or blend into your blush.
If you need help cleaning the pods, check out our reel on Instagram! Whether you’re dealing with stubborn residue or just want to make sure your pods stay in top condition, our quick video guide will show you exactly what to do. Don’t forget to save the reel for future reference! For further tips on how you can make your beauty routine more eco-friendly, click here.
By blending the science of color theory with the art of makeup, GoPlay Cosmetics empowers you to redefine beauty on your terms. Whether you love a bold red matte lipstick, the playful jam lips trend, or want to create your own custom shade, the right routine makes all the difference.
Stay tuned, follow, and swipe right on your new perfect shade today at goplay cosmetics!
