WHY GOPLAY, YOU ASK?

Best purchase ever.

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I am really impressed! You can combine everything by yourself. You can choose the color, the glitter, the shine, this product is fantastic. I am so happy with my purchase and the team replied so quick to my questions. My order came so quick and its just lovely! THANK YOU FOR THIS AWESOME PRODUCT!

Jessica, US

Love it, nothing else like it out there :)

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I was so excited to get this because I love color mixing and I was looking forward to being able to have so many lip colors at my disposal and now I do! I like the formula - it's very matte and definitely long lasting. 

Cindy, US

I absolutely totally loved it!

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❤️❤️❤️ I am a big diy fan so for someone like me, this is beyond perfect. Not only the actual concept but also the details, the little container boxes, each with their own little brush, the mixing oil 💖💖💖 I don’t use the shade card and the app, I prefer to just mix and play on my own. 

Megha, IN

Awesome and Fantastic!

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I am really impressed! You can combine everything by yourself. You can choose the color, the glitter, the shine, this product is fantastic. I am so happy with my purchase and the team replied so quick to my questions. My order came so quick and its just lovely! THANK YOU FOR THIS AWESOME PRODUCT!

N.

Such an awesome product!!

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My Sister and I love lipsticks!! She likes to go out of the box with bold colors so this was the perfect gift for her! I love the endless colors you can create

Krishna P.

This Makeup Remover is magic

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GoPlay's makeup remover has become now become my favourite must-haves. It's super gentle and hydrating, yet takes out toughest of the makeup (and those glue like mascaras) with just a little massage. I love that I don't waste cotton pads or need to rub my face till it turns red to take my makeup off.

Erica

Our Bestsellers

★★★★★ Rated 4.8 by 1000s of customers

EXPERIENCE THE LipsKit™

Your search for the perfect lip colors ends here!

Do you find it hard to shop for colors that are just right for you, even in the endless isles of cookie cutter products? That's because you are unique, and so are your colors. We, at GoPlay, are making hyper-customised makeup accessible to you.

How? For centuries, artists have been mixing pigments of primary colors to create their own spectrum of colors. We took a page from their book and created the LipsKit™. Mixing primary colors in correct proportions can give you almost any color you want, and that’s exactly what the LipsKit™ enables you to do in a fuss-free and sustainable way. You can think up a color, find the recipe on the GoPlay App and create it in less than 20 second with the patented LipsKit™.

  • Water-Proof
  • Ultra Long-Lasting
  • Tweak Texture

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GOPLAY WEB-APP

Meet your personal stylist

Do you keep buying lipsticks, but hardly ever using them? It's most likely because you haven't found the 'right' colors for your personal color profile.

The GoPlay web-app helps you discover your personal colors which you can, then, easily create with the GoPlay LipsKit™. The best part? You don't have to buy full-sized lipsticks for discovering your personal favorite colors.

Now you can save the world, while you glam up.

  • Water-Proof
  • Ultra Long-Lasting
  • Tweak Texture

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Try GoPlay Web-app

WHAT'S IN A LipsKit™?

The LipsKit™ includes everything you need to make your own custom lip colors in the comfort of your home:

  1. A LipsKit™ holder,
  2. 5 cartridges of base colors,
  3. 4 reusable pots with built-in lip brush,
  4. A color recipe chart,
  5. 'Moisture Drops' for tweaking the texture of your lip colors from matte-to-moist-to-tint (not shown in picture),
  6. Travel pouch (not shown in picture), and
  7. GoPlay web-app to help you create endless lip colors.

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LipsKit

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Welcome to our

READER'S CORNER

From Fair to Deep: How to Create a Custom Lipstick That Complements Your Color Season and Skin Tone

  Finding the perfect lipstick shade can feel like a painful, endless search—especially when you want something that truly matches your skin tone perfectly. If you’ve ever wondered why certain colors make you glow while others seem to wash you out, color season analysis is a great tool to help you understand which hues suit you best. And with the GoPlay LIPSKIT, you can create your own custom lip colors that are precisely tailored to your unique color profile in minutes. If you haven't read our previous blogs on color season analysis, let’s dive into how it works and how you can create your dream lipstick shades with the GoPlay LIPSKIT. Understanding Color Season Analysis Color season analysis categorizes skin tones into four main “seasons”: Winter, Spring, Summer, and Autumn. Each season has its specific undertones, influencing the shades that work best with your complexion. Here’s a quick breakdown:  1. Winter - Cool undertones with high contrast. Think bold reds and deep berries. Read more here. 2. Spring - Warm undertones with a fresh brightness. Look for vibrant corals and peachy pinks. Read more here. 3. Summer - Cool undertones but softer than Winter. Dusty roses and soft mauves shine here. Read more here. 4. Autumn - Warm undertones with a rich depth. Earthy browns and terracotta shades complement this profile. Read more here. Determining your season helps you identify the lip colors that will look the most natural and flattering on you. But, what if you could make these colors yourself? That’s where the GoPlay LIPSKIT steps in. Why Choose GoPlay LIPSKIT for Your Color Season Shades? Traditional lipstick shopping has its limits. You might find a color close to what you want, but subtle variations make all the difference when matching your seasonal profile. With the GoPlay LIPSKIT, you have the freedom to experiment with a range of pigments to make your ideal lip shades—from fiery oranges for a warm Spring profile to a classic crimson for cool Winters.  Here are the top reasons why the LIPSKIT is perfect for color season customization: • DIY Precision: Mix and adjust colors yourself to match your unique color season. • Vegan, Cruelty-Free, and Clean: GoPlay Cosmetics is committed to offering sustainable and ethical beauty choices. • Cost-Effective: Instead of buying multiple tubes, create endless shades with a single kit, so you always have a custom color that suits you. You can even create your colors in as little or as much quantity as you want and store for later use in reusable pots with built-in lip brushes that come with each kit. How to Use the GoPlay LIPSKIT for Your Color Season Profile 1. Identify Your Undertone Before creating shades, determine your undertone (cool, warm, or neutral). Knowing your undertone will guide you in choosing the base colors that will suit you best. Use our free quiz tool to find your personal color season. 2. Choose Your Base Colors The LIPSKIT comes in 2 variants - warm/neutral or cool. Each GoPlay LIPSKIT contains highly pigmented bases that can be mixed to create endless shades. For example: • Winter: Try mixing blue and red bases of the cool undertone LIPSKIT to get deep, bold shades like burgundy or wine. • Spring: Use the warm kit and mix reds and yellows and add a touch of white for coral or peach. • Summer: Softer pinks and mauves can be achieved by combining red, yellow and blues of the cool kit. • Autumn: Experiment with black, yellow and red bases to find your ideal warm terracotta or copper hue with the warm kit. 3. Purple color add-on:  Use our purple color bullet as an add-on to create bolder colors such as hot pinks, bright purples and also a lot of great nudes to match your skintone. 4. GoPlay Free Color Recipe App: Use our free web-app to discover endless colors, and get recipes for any color you can think of. You can even click pictures of colors you want to create and the app will give you recipes to create those colors with the LIPSKIT. Go ahead and give it a shot.  5. Experiment & Perfect Your Shade One of the best parts of the LIPSKIT is the freedom to experiment. Don’t be afraid to mix and match until you find the exact tone that makes your skin glow. Test different ratios and make small adjustments to find the balance that brings out the best in your color season. 6. Store & Save Your Favorites GoPlay LIPSKIT includes a portable container to store your favorite shades. Keep track of your favorite recipes so you can recreate them anytime.   Create Your Signature Look with GoPlay LIPSKIT With color season analysis, the GoPlay LIPSKIT, and the GoPlay web-app, customizing your lip color has never been more personal or fun. Why settle for one-size-fits-all lipsticks when you can create something unique? Whether you’re a warm Autumn seeking the perfect brick red or a cool Summer looking for the ideal mauve, your custom shades await. Ready to discover and create the colors that make you shine? Check out the GoPlay LIPSKIT here and take control of your makeup palette today!   FAQs: GoPlay LIPSKIT and Color Season Analysis  Q: Can the LIPSKIT be used by all skin tones? A: Absolutely! The GoPlay LIPSKIT is designed to suit every skin tone. Our pigments are highly blendable, allowing anyone to create shades that complement their unique complexion. Q: Is the GoPlay LIPSKIT sustainable? A: Yes! GoPlay Cosmetics is committed to sustainability. We are plastic-neutral and all our products are vegan and cruelty-free. Q: How many shades can I make with the LIPSKIT? A: Endless possibilities! The LIPSKIT includes a variety of pigments that you can mix in different ratios, allowing you to create custom shades for any look, season, or mood. By blending the science of color theory with the art of makeup, GoPlay Cosmetics empowers you to redefine beauty on your terms. Unlock a world of possibilities with the LIPSKIT and discover the shades that truly reflect your individuality.

10 easy ways to make your beauty routine more eco-friendly

Cue the lights, music, and animal print… Okay, now that we have your attention, let's talk about how to go green when it comes to your beauty duties. Beauty routines are an essential part of our lives now, but they can also have a significant impact on the environment. From the packaging of products to the chemicals they contain, beauty routines can be a source of pollution and waste. But, you don't really have to sacrifice on glamming up to lead a more sustainably lifestyle. There are hacks that can help you be more earth-friendly while enjoying your colors! It's easier than you might think.

How to sport a bold lip: Tips and Tricks for Pulling Off that "Perfect Pout"

Let me guess. You love bold colored lipsticks. But only on others. You think you're just not cutout for it. Your lips are too thin, your skin is not great, you fear getting the 'looks' from people around you. You've tried a bold lip at home ( and probably taken a few selfies), but then mellowed it down with a tissue just before walking out that door. If you've experienced any of the above before, let me tell you, you are not alone. But guess what, your fear is not about looking odd in a bright color, it's about standing out and being noticed.

The 12 Color Seasons: Spring and its Subsets

Springs are warm-toned, meaning gold jewelry looks better on them than platinum or silver. Their eyes are light to medium in darkness and are usually shades like clear blue, bright green, hazel, or light grey. Springs have a sort of golden aura to them.

The 12 Color Seasons: Summer and its Subsets

People that are the summer color season often look better in silver jewelry than gold and have medium to light hair in colors such as medium ashy brown, light ashy blonde, or dark ash brown; notice a pattern? All summers have ashy-colored hair. Summers will also have light to medium eyes, such as light grey, green, grey-brown, grey hazel, blue, or light blue; almost all summers have grey undertones to their eyes. Most summers, overall, are cooler-toned and slightly muted.

The 12 Color Seasons: Winter and its Subsets

Winters are cool-toned to neutral with medium to dark eyes like blue, icy hazel, brown, dark brown, or black, and hair colors such as dark brown, black-brown, and black. The winter color season skin tones are cool, like fair, light, medium, tan, dark, and deep. Winters will usually have a much higher level of contrast between their features than the other color seasons. Many people of color fall into the winter color season. 

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