Do you find it hard to shop for colors that are just right for you, even in the endless isles of cookie cutter products? That's because you are unique, and so are your colors. We, at GoPlay, are making hyper-customised makeup accessible to you.

How? For centuries, artists have been mixing pigments of primary colors to create their own spectrum of colors. We took a page from their book and created the LipsKit™. Mixing primary colors in correct proportions can give you almost any color you want, and that’s exactly what the LipsKit™ enables you to do in a fuss-free and sustainable way. You can think up a color, find the recipe on the GoPlay App and create it in less than 20 second with the patented LipsKit™.