Pre-order the LIPSKIT 2.0 at early-bird prices now! Click here.

GoPlay Official — GoPlay Cosmetics RSS



What's your skin's 'Color Season'?

Close your eyes, and imagine it's spring. Spring like from the story books. Bright, colorful, pleasantly warm. Do you see the colors? These are Spring colors.  Now do the same for winter, autumn and summer. You'll notice how you imagine blues, whites and blacks for winter, rusty muted colors for autumn and blues and cool yellows for summer. As you start to look around, you'll find more and more color patterns in nature. Some colors occur together naturally and looks like they are in perfect harmony - almost completing each other.  What does this have to do with makeup, you ask? Read on...

Continue reading



GoPlay Cosmetics - not your average beauty brand.

When you put the above in perspective, it's not difficult  to see that 'your average beauty brand' is actually in the business of packaging, and not of the product itself. Now consider this - Only 1 out of 8 makeup products bought is actually used. The rest 7 are rarely or never used. That's a wastage of 87% of time and money for consumers.

Continue reading