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GoPlay Cosmetics - not your average beauty brand.

When you put the above in perspective, it's not difficult  to see that 'your average beauty brand' is actually in the business of packaging, and not of the product itself. Now consider this - Only 1 out of 8 makeup products bought is actually used. The rest 7 are rarely or never used. That's a wastage of 87% of time and money for consumers.

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