The Environmental Cost of Looking Good

Escalating environmental shifts and global warming made the environmentalists call out the beauty industry. Did they do the right thing? Glamour! Beauty! Allure! Razzle-Dazzle! These are words that come to mind when we think of the beauty and fashion industry. And it is just how it should be. Millions of new aspiring makeup artists, skincare specialists, beauty pageants, and social media influencers play their part in promoting sometimes unrealistic standards of beauty to the world at large.

What's your skin's 'Color Season'?

Close your eyes, and imagine it's spring. Spring like from the story books. Bright, colorful, pleasantly warm. Do you see the colors? These are Spring colors.  Now do the same for winter, autumn and summer. You'll notice how you imagine blues, whites and blacks for winter, rusty muted colors for autumn and blues and cool yellows for summer. As you start to look around, you'll find more and more color patterns in nature. Some colors occur together naturally and looks like they are in perfect harmony - almost completing each other.  What does this have to do with makeup, you ask? Read on...

GoPlay Cosmetics - not your average beauty brand.

When you put the above in perspective, it's not difficult  to see that 'your average beauty brand' is actually in the business of packaging, and not of the product itself. Now consider this - Only 1 out of 8 makeup products bought is actually used. The rest 7 are rarely or never used. That's a wastage of 87% of time and money for consumers.